Why more men are starting to care about their appearance
‘Extreme Male Beauty’ is the latest in a long line of TV shows that see people put through a tough diet and exercise regime in an attempt to prove that anyone can achieve the perfect body. These shows have been around for a while and are part of an increasing obsession with physical appearance and the need to look good whatever the cost. What makes ‘Extreme Male Beauty’ different from other shows, if the title hasn’t given it away already, is that for once it’s men and not women who are being put through their paces in the pursuit of perfection.
The beauty industry has long been fuelled by its considerable powers of persuasion and ability to make people feel inadequate. With so many stunning celebrities around to remind us how we are supposed to look, it can be easy to get weighed down by insecurities. We want to believe that with the help of the products we see advertised every day, we too could look like the perfect supermodel. Stereotypically women are more likely to suffer from this type of image issues, but recently more and more men are beginning to worry about thier appearance and the male beauty industry is booming.
Traditionally, most men would never have admitted to having a beauty routine and men’s deodorants, a quick shave and a bit of aftershave was as far as they would go. But with so many well-groomed celebrities like David Beckham and Daniel Craig setting the example, things are changing fast. From skincare to hair styling, moisturisers to men’s hair removal, there is no end to the range of men’s beauty products available, and men are lapping it up. And with so many pampering products, styling tools and men’s fragrances available, men are looking better than ever, and long may it last!
